What are cookies?
Cookies are small text files stored on your device by a web browser (e.g. Internet Explorer) that hold information about your previous visits to our site and may contain personal data relating to you. We use this information to offer you a more personal browsing experience and to enhance your use of our site.
Cookies can be "first party", which are cookies set by us, or "third-party" which are cookies that are placed on your device by a third party when you visit our site.
Third-party cookies may be placed on your device by a third party providing a service to us. These cookies are placed by trusted third parties (such as advertising networks) who we have a relationship with. They remember that you have visited a website and what pages you have viewed. Information within the cookie is shared with other organisations such as advertisers. These third parties may combine data which we share with data from other sources such as other websites or mobile applications. This combined data may then be used to ensure that we can better target you with products and services that are relevant to you.
For more information on privacy, personal data and cookies, visit the official ICO website at ico.org.uk.
How we use cookies
We use cookies to give you the best experience on our site, including website improvements and remembering interactions and preferences so we can give you an improved service, provide social media features and to analyse traffic. A more detailed description of the different types of cookies we use is set out below in the Types of cookies section. If you've ever placed items in your basket, had to leave our site and returned later to find the items still in your basket, this is an example of one of our cookies in action. Cookies also ensure that any adverts you see online, both on our site and on third party websites, will be more relevant to your interests.
Why are we telling you this?
To ensure you are completely aware of the types of cookies we use and to enable us to continue to bring you the best possible shopping experience, we are giving you a detailed description of the cookies we use and their unique role in your shopping experience. Any updates to this policy will be posted to this page. You should check this page from time to time to ensure you are happy with our use of cookies. You can update your cookie preferences at any time within our Privacy Preference Centre.
Types of cookies
Strictly necessary cookies - These cookies are necessary for us to manage how our site behaves, enable you to navigate our site and gain full access to its features and secure areas and to provide you with a secure, reliable and safe site. Without these cookies essential services you have asked for, like ‘Your Basket', cannot be provided. For this reason, we do not need to obtain your consent to use these cookies, without which, our site would not function properly.
Performance cookies - These cookies remember information about how you and other customers use our site. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our site and determine the content and services visitors to our site value most. Performance cookies (also known as web analytic cookies) don't collect any information that identifies the customer and all information collected is aggregated and therefore anonymous. These cookies ensure you receive a consistent look, feel and shopping experience and cannot currently be turned off.
Functional cookies - These cookies remember choices you made on previous visits to our site such as your username, language or region so we can provide enhanced functionality and personalisation. They can also be used to remember changes you've made to text size, fonts and other parts of web pages you can customise. Functional cookies can also be used to provide services you have previously asked for such as watching videos or remembering your email address on our login page. The information collected by these cookies may be anonymised and they cannot track your browsing activity on other sites. We do require your consent to place these cookies and store your personal preferences.
Targeting (advertising) cookies - These cookies do require your consent and are used to help us deliver adverts more relevant to your personal interests. Alongside this they limit the number of times you see an advert and measure the effectiveness of adverts. This means you won't keep seeing irrelevant adverts or the same adverts over and over.
Managing your cookie preferences and consent
When you visit our site, only those cookies described as "Strictly Necessary" and "Performance" in the Types of cookies section are placed on your device. For all other cookies (also described in the Types of cookies section) your consent is required. These cookies help to maximise the visitor experience.
The cookie banner
You can consent to the use of these cookies by clicking on "Accept All Cookies" on our cookie banner when you arrive to the site.
Alternatively, you can opt out of certain cookies by clicking on "Cookie Settings" on the cookie banner. This will take you to our Privacy Preference Centre to select your preferences. Blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Privacy preference centre
You can also select or update your cookie preferences at any time within the Privacy Preference Centre. By clicking "Allow All" you agree to our use of all cookies, alternatively you can opt-out of each cookie category (except strictly necessary and performance cookies) through the Privacy Preference Centre under “Manage Consent Preferences”. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
AdChoices
Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations that generate the advert. In line with
Internet Advertising Bureau (IAB) guidelines, all our adverts carry the clearly displayed AdChoices 
icon.
Clicking the AdChoices icon will give you access to information about privacy and behavioural advertising and allow you to quickly opt-out of receiving further adverts.
For more information visit www.youradchoices.com or to learn more about the IAB’s Online Behavioural Advertising Framework click
here. Please note that opting out of receiving adverts from one browser, device or app
will not necessarily opt you out of all such adverts from all browsers, devices or apps.
Consent management
We will record your preferences (consent) and will reaffirm preferences every six months. The consent management tool specifically controls functional and targeting/advertising cookies set by using our site. Strictly necessary cookies and performance cookies cannot be disabled, nor can the tool be used to block cookies on third-party websites linked from our site.
Using your browser
It is possible to stop your browser accepting cookies from particular websites. However, disabling cookies from our site will mean you lose certain functionality, which will impact your shopping experience and ability to place an order. If you don't wish to enable cookies, you'll only be able to browse the site. It is not possible to login, register or add to basket without cookies enabled. Many of the cookies used on our site and through emails can be enabled or disabled through the Privacy Preference Centre or by enabling or disabling the cookies through your own browser. To enable or disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser.
Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.
Deleting cookies
Collection of your data from our analytics cookies can be deleted. If cookies are deleted from your browser, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.
Cookie list
Below is a full list of cookies employed (by category) and how long they persist (retention periods). For more detailed information and a full list of cookies employed (by category), their purpose, description of individual cookies and how long they persist please visit our Privacy Preference Centre or select “Cookie Settings” on the cookie banner.
Further information
More information about how we protect and process your personal data can be found in our Privacy Notice. If you have any questions about this policy, please contact us at Data Protection Unit, The Very Group, Skyways House, Speke Road, Liverpool L70 1AB.